BRANDING WITH MEANING

The process began with defining the values that shape their identity—community, trust, guidance, and approachability. These insights informed a brand mark rooted in meaningful symbolism.

The North Star conveys direction, guidance, and hope, while the Beehive represents harmony, growth, and unity. Together, they form a logo that is approachable, memorable, and uniquely theirs.

Building on this foundation, we introduced a hexagonal visual system inspired by the hive and a confident blue palette that communicates stability, intelligence, and trust. The result is a brand identity that reflects North Range Financial’s values while positioning them for the future.

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